unit 2 creative digital media

1. Start with a general target audience description and then imagine one of those people standing out in the crowd . 2.Create a detailed description of that individual . 3.Choose several more individuals from that target audience crowd . 4.select just a few individuals to represent the group . Tottenham hotspur website: Mainly aimed at adults and obviously spurs fans.

Adults 35-54 Some channels have relatively small audiences, a low cost per spot and a high percentage of adult 35 to 54 watching their programmes. Other channels have relatively large audiences, a high cost per spot and provide higher volumes of adults 35 to 54 per broadcast. Some channels have relatively small audiences, a low cost per spot and a high percentage of adult 35 to 54 watching their programmes. Other channels have relatively large audiences, a high cost per spot and provide higher volumes of adults 35 to 54 per broadcast. Housewives  Housewives are keen media consumers, and regularly interact with different formats that appeal to specific points of interest.  Television advertisers recognise the high levels of engagement intrinsic in the viewing habits of this highly profitable demographic, and are consequently able to formulate effective targeted campaigns advertising a range of products, from food and clothing, through to ...

The NRS social grades are a system of demographic classification used in the uk . They were developed over 50 years ago and achieved widespread usage in 20 th century Britain . Grade Social class Chief income earner's occupation Frequency in 2008 [3] A upper middle class Higher managerial, administrative or professional 4% B middle class Intermediate managerial, administrative or professional 23% C1 lower middle class Supervisory or clerical and junior managerial, administrative or professional 29% C2 skilled working class Skilled manual workers 21% D working class Semi-skilled and unskilled manual workers 15% E non working Casual or lowest grade workers, pensioners, and others who depend on the welfare state for their income 8%

http://slideplayer.com/slide/9353485 a demography is an audience that you have selected out as having similar rates to market a product to them . Quantitative audience research . Quantitative audience research is when companies gather large amounts of information from large groups of people, this done by emails ,phone calls and face to face surveys to determine how best to make their product appeal to the target audience . Socio-economic status . This is to predict someone behaviour on how much someone  earns a year ,where they live and their type of education and their characteristics a person might have Psychographics The film industry will use psychographics to target what their audience would typically go for . Geodemographics This tells us about the type of people for marketing ,their age ,gender, area they grew up in or live in and they financial status .

Target audience : A  specific groups of people who may be interest in /need a product / service or media form .These groups can be segmented in many different  ways .the way it is done is called , demography .

number 1 : When developing a new phone app or product you need to think of the cost involved .One of the costs is copyright , a copy right is an act that stops your products from being taken .A copy right is quite expensive and lasts 70 years after death .If you are making a product then a copy right would be the best idea as it stops the idea from being taken . Another cost of developing a product is a design right , a design right is an another act that stops your brand from being taken, design rights aren't even expensive and they cover poi in the uk and abroad , it protects your product for 10 years .

Blue lagoon Many called the film nothing short of child pornography, and the attempts that both the directors and Shields’s mother made to make the whole production less creepy failed miserably.  Teri Shields, who camped out in an island bungalow for the shoot, said that she was more than eager and approving when it came to making sure the two stars hit it off, inviting 19-year-old Christopher Atkins to sleep in her tent.  Kelsey tried to attempt to ensure chemistry before the actors met so he decided to tape a picture of a 14 year old girl  above his bunk every night before he went to sleep .

Star wars copyright  read article and summarise! intellectual property  To have a good business u need to have a great brand . The ip law is to protect ur idea from being taken by someone else . There are 4 different types of ip laws , Trade Marks ,Copyright,Design rights ,Patents  Trademarks  They are used by business to protect their brands . You can register a Trademarks across all countries . A trademark can be applied to a logo and name . A Trade mark has to be renewed every 10 years . Copyright  It exists in photos ,documents and websites . A copy right is free . Your copyright can last 70 years after your death . If you pay someone to do something then they own the copyright ,but if in the contract it says other wise then they don't own it. Design rights  If people buy things because of the way it looks then you have to think about design rights . Registered design rights arnt  ex...

http://prezi.com/1y2gbv03jf1a/?utm_campaign=share&utm_medium=copy https://prezi.com/p/qpewl0b93wkv/     https://prezi.com/p/djnz1zkpqpm5/     - https://prezi.com/p/6_opex3kka00/ https://prezi.com/f0gp_yiq32yh/edit/#0_30863873 These links are important as they tell us about the media regulators  and what they do , and will help us revise .

  What does the role of production designer entail?  They are responsible for everything ,the design and the feel for it .The production designer combines with the director and then a lot of discussion happen between the director and the production designer . They speak about location and sets ,lots of other people are hired and given jobs but the production designer doesn't have a say in this . They work together to get to the aim . They do a lot of scouting of locations and sets ,they built sets within locations . During a production, which other members of the production and which other areas of the production does the production designer co-ordinate with? The production designer collaborates with the director to help with location ,the production director also collaborates with the cast and crew ,There can be discussion between other people in the film . She worked with the director before in another project so she got involved in the film because there was ...

https://www.youtube.com/watch?v=73DvywKuYF0 You need to list locations to see which the best one is,  if you don't have any contacts then its best to turn to family members and friends as its much cheaper as family and friends arnt likely to charge but if you get proper actors then they will charge you for there service. You want your friends and family to be interested in acting ,the best thing is to not use anyone thats  going to give you problems, as making a film is quite stressful . You need to list all the equipment  and see if you have your own camera ,if not then borrow or buy as a camera is very important ,without  camera it would be impossible to make a film . If you do not have  a camera then don't worry you can rent one . Think out side the box ,if your neighbour has any props or owns a factory of some thing then ask if you can use it as a location . To make things cheaper you could use natural lighting instead of lighting from a ligh...

Broadcast media  : are news reports broadcast via radio and television. Modern media comes in so many different forms ,i n cluding  print  media ( books ,  magazines , newspapers),  television , movies,  video  games,  music , cell phones, various kinds of  software , and  the Internet . In the 21st century the types of media has changed drastically compared to the 18 ,19 th century as in the day and age there as new technology out and gadgets that are coming out every year . There is so many types of  media ,especially social media which is now how everything gets around ,this includes face book ,instagram and many others .

Types of Media Production: Television, film, websites, animation, advertising, digital print Types of Brief: Formal  :A formal brief is where a production company is given a brief by the client ,it has to be kept between two parties . Informal  :An informal brief is one that is agreed entirely through informal discussions  Negotiated  :A negotiated brief is where the media company may possible have a dissagreement or a issue with the assignment . Contractual  :A contractual brief is a legal document  Tender  :This document is intended to give potential advisors enough information to enable them to tender for the word identified . Commissioned  : A Commission brief is when a large media company hires an independent media company to work and create the product for themAdvantages. Freedom of Information Act : Provides public access to information held by public authorities,e.g pri...

Who are we ? BBC Worldwide is the main commercial arm and a owned subsidiary of the British broadcasting corporation ,In 2016/17 ,BBC worldwide headline sales were £1.059.9m and headline profits £157.3m. BBC worldwide helps keep the licence fee as low as possible ,returning £210.5m to the BBC in the last financial year ,equivalent to 12.2%of the BBC total spend on television content in the year. BBC worldwide is the department that has responsibility for franchising and bbd worlds wide formats

Television remains a central part of the mix ,eMarketer predicts that by 2020 online ads will account for 60% of marketing budgets while TV will represent just 21.5% -a decline from the projected 25% slice anticipated this year . Both Facebook and youtube have come under fire for issues around data and brand safety ,in 2017 Tv budgets ,the broadcasters Audience Research Board claims that the average UK viewer watches 45 Tv ads a day without skipping .                                                                     Itv  A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500 to £4,500. Which is a lot of money for a short period of time ,but its wort...