Audience research essay


When someone owns and starts up a new business ,one of the first thing they will think about is there target audience , a target audience is when a audience is targeted for there likes and interests . If you have a large target audience then your product will be successful and have a lot of interest .Audience research should be done at the start of the business and and after the brief has taken place.
Audience research should take place as it gives an indication of the target audience that the business is going to aim and if its a suitable audience to aim for.






Who can do/does audience research?





When should audience research be done?
Why should audience research be completed?
What research methods can be used?



  1. http://www.picklejarcommunications.com/2015/01/12/different-audience-research-methods-one-can/
  2. https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/tv-research/audience-attitudes
  3. http://www.bbc.co.uk/bbctrust/our_work/audiences/diverse_audiences.html

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