Tv audience / target groups

Adults 35-54

 Some channels have relatively small audiences, a low cost per spot and a high percentage of adult 35 to 54 watching their programmes. Other channels have relatively large audiences, a high cost per spot and provide higher volumes of adults 35 to 54 per broadcast.

 Some channels have relatively small audiences, a low cost per spot and a high percentage of adult 35 to 54 watching their programmes. Other channels have relatively large audiences, a high cost per spot and provide higher volumes of adults 35 to 54 per broadcast.

 Housewives 

 Housewives are keen media consumers, and regularly interact with different formats that appeal to specific points of interest. 

 Television advertisers recognise the high levels of engagement intrinsic in the viewing habits of this highly profitable demographic, and are consequently able to formulate effective targeted campaigns advertising a range of products, from food and clothing, through to house insurance and home appliances. Brands such as Beko, Asda, Tesco and Boots all employ a focus on the housewives audience base.

Comments

  1. JCoSS Media Dept14 December 2017 at 01:46

    Clark, this is copy and pasted from the link below.
    http://televisioncampaign.co.uk/TVAudiences/Adults35to54.aspx

    I'm lost for words as to how you think this is acceptable.

    Please put this into your own words.

    Mr Cooper

    ReplyDelete

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