How much does it cost to advertises on UK tv ?



Television remains a central part of the mix ,eMarketer predicts that by 2020 online ads will account for 60% of marketing budgets while TV will represent just 21.5% -a decline from the projected 25% slice anticipated this year .

 Both Facebook and youtube have come under fire for issues around data and brand safety ,in 2017 Tv budgets ,the broadcasters Audience Research Board claims that the average UK viewer watches 45 Tv ads a day without skipping .

                                                                    Itv 

  • A 30-second ad during ITV's breakfast schedule between the likes of Good Morning Britain or Lorraine costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length come in at £3,500 to £4,500. Which is a lot of money for a short period of time ,but its worth it as they will receive the money back through people watching the show and the advert.
                                                         Channel 4

  • On average Channel 4 is cheaper than ITV. A 30-second slot on daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000. .Channel 4 is way cheaper than Itv as Channel 4 has a lot less viewers than Itv .A peak time is when you have a show or advert on when everyone is watching , so you might have to pay a bit more for a peak time as there are a lot more viewers and you will have more of a chance of getting noticed at a peak time .
                                                         Channel 5 
  • Channel 5 is the cheapest ex-terrestrial channel to have an advert on as it has no where as many viewers as Itv or Channel 4 .The typical cost of a day rate ad is £800 to £1,600. A peak time slot - which can be purchased for breaks during programmes like Neighbours or Big Brother - can cost between £2,500 to £4,500.

                                                                     Sky 1
  • The approximate cost to advertise on Sky One during daytime shows like stargate Atlantis can be anything between £150 to £250 .A 30 second slot during a peak times is between £650 to £1,200 ,which is quite a reasonable price .

Comments

  1. JCoSS Media Dept12 December 2017 at 06:10

    Hi Clark,

    While these notes may well be accurate, there is a suspicion of copy and paste (different size fonts being used) and there is a very real lack of any kind of introduction or explanation to the task which shows that you are actively engaged with content and course overall.

    Can you please add a detailed introduction and explanation of this task and how this knowledge will help you in preparation for your Unit 2 exam?

    All the best

    Mr Cooper

    ReplyDelete

Post a Comment

Popular posts from this blog

how to create profiles of your websites target audience

Image
1. Start with a general target audience description and then imagine one of those people standing out in the crowd . 2.Create a detailed description of that individual . 3.Choose several more individuals from that target audience crowd . 4.select just a few individuals to represent the group . Tottenham hotspur website: Mainly aimed at adults and obviously spurs fans.
Read more

Enemy of man /questions

How much were they asking for ? They were asking for £250.000. How much did they get ? They got £255.172 ,this means they got £5.172 over the asking price . How many backers were there ? 2000 How else is the project being funded ? Through people that have a love and interest for shakespeare . Who  is the director and  why is he important ? The director is Vincent Regan ,this is important because he is a well known and experienced director. This will allow them and  make it more likely to get a lot more money from crowd funding as the people have confidence that the film will be a success . What was the funding for ? They needed the money so that they could hire actors and buy props as well as needed equipment ect and other necessities . Why do you think this was successful in gaining funding ? As they had well know actors and crew ,this gave potential customers confidence in investing . What has happened since it was funded ? Unfortunat...
Read more

research notes for film making

https://www.youtube.com/watch?v=73DvywKuYF0 You need to list locations to see which the best one is,  if you don't have any contacts then its best to turn to family members and friends as its much cheaper as family and friends arnt likely to charge but if you get proper actors then they will charge you for there service. You want your friends and family to be interested in acting ,the best thing is to not use anyone thats  going to give you problems, as making a film is quite stressful . You need to list all the equipment  and see if you have your own camera ,if not then borrow or buy as a camera is very important ,without  camera it would be impossible to make a film . If you do not have  a camera then don't worry you can rent one . Think out side the box ,if your neighbour has any props or owns a factory of some thing then ask if you can use it as a location . To make things cheaper you could use natural lighting instead of lighting from a ligh...
Read more